From Humble Beginnings to Global Threads
Discover our history
2001
01
Humble Beginning
Founded Genesis Trendsetters in two rented rooms, a seed of passion where every fabric was designed, cut and stitched by hand.
2002 – 2017
02
Identity
From Genesis Trendsetters grew Mehar Hijab, blending modesty with modern elegance and earning a loyal following for its refined quality.
2018
03
Global Pivot
With growing recognition, the vision turned outward preparing to bring Indian craftsmanship to the world.
2019 – 2020
04
Awakening
The pandemic marked a turning point. Reveil (French) for “awakening” was born, symbolizing resilience, reinvention and purpose.
2021
05
Ruby Vesture Exports
Two decades of craft culminated in the founding of Ruby Vesture Exports, a house with global ambition, offering end-to-end apparel manufacturing.
2022 – Till Date
06
Global Presence
Now a trusted partner across GCC and beyond, blending with advanced technology with couture sensibility, carrying forward its promise; “Fashion that Empowers”.
Our Journey of Evolution
2001
Humble Beginnings
In two modest rented rooms, Genesis Trendsetters was born — not as a business, but as a dream stitched with determination. Every fabric was designed, cut, and sewn by hand, reflecting a deep passion for creativity and craftsmanship.
The First Steps Forward
Early recognition came through word of mouth. The focus was on understanding women’s fashion needs and offering custom-made garments that balanced comfort and style.
2002
2003
Building a Foundation
Genesis Trendsetters began to establish a small but loyal clientele. Each order brought learning, each creation refined skill — slowly shaping a reputation for reliability and quality.
Expanding the Craft
Investment in better tools and local talent allowed for higher precision and consistency. The focus turned toward perfecting tailoring techniques and fabric selection.
2004
2005
The Team Grows
As demand increased, new tailors, designers, and craftsmen joined the small workspace — transforming it from a homegrown setup into a growing creative unit.
Defining a Design Language
Experiments with silhouettes, draping, and detailing led to the development of a distinct design identity — rooted in modest elegance and cultural grace.
2006
2007
The First Collections
Genesis Trendsetters began presenting small seasonal collections for local exhibitions, marking its entry into organized fashion presentation.
Recognition and Reach
Growing appreciation encouraged expansion into new towns and cities. With every order delivered, trust became the brand’s strongest fabric.
2008
2009
Stitching a Vision
This year marked a turning point — from small tailoring orders to boutique-level production. The vision of building a purposeful fashion brand began to take shape.
Embracing Modernity
Digital tools and online visibility started entering the workflow. The early adoption of technology helped in refining communication and design processes.
2010
2011
New Horizons
Genesis Trendsetters began exploring modest fashion more seriously — identifying a global movement aligning with its own creative ethos.
The Refinement Years
The focus turned to refining quality standards, sourcing finer fabrics, and developing ethical production practices that would later define the company’s values.
2012
2013
Quiet Evolution
While the fashion industry was changing rapidly, Genesis Trendsetters stayed true to craftsmanship — evolving quietly but steadily in its niche.
The Turning Point
Growing awareness of modest wear in the Middle East and Asia sparked the idea of blending tradition with modern fashion sensibility.
2014
2015
Conceptualizing a Brand
Concepts and prototypes for a distinct modest fashion line began to take form — laying the groundwork for a future brand identity.
Setting the Stage
Brand philosophy, design direction, and core aesthetics were defined — preparing for the launch of a label that would carry the company’s values forward.
2016
2017
The Rise of Identity
From these humble roots blossomed Mehar Hijab — a brand that gracefully intertwined modesty with modern elegance. It resonated deeply with women seeking confidence and comfort, earning admiration for its authenticity and quality.
A Vision Beyond Borders
As appreciation grew, so did ambition. The vision expanded — to take India’s artistry and craftsmanship to the global stage, bridging heritage and contemporary fashion.
2018
2019
The Awakening
The creative spirit evolved toward inclusivity and innovation, building resilience amid a changing industry landscape.
Reinvention During Reflection
The pandemic years tested every thread of perseverance. During this pause, the seed of Reveil — meaning “awakening” in French — began to bloom, symbolizing rebirth and renewal.
2020
2021
The Birth of Ruby Vesture Exports
Two decades of experience culminated in the establishment of Ruby Vesture Exports — a global apparel manufacturing house built on experience, ethics, and excellence. It became a space that empowered women and celebrated Indian craftsmanship.
A Global Presence
Ruby Vesture Exports expanded across the GCC and international markets, merging technology, sustainability, and couture sensibility to deliver “Fashion that Empowers.”
2022
2023
The Era of Innovation
With advanced infrastructure and automation, Ruby Vesture embraced smart manufacturing, ensuring quality, scalability, and ethical production for global clients.
Beyond Boundaries
Collaborations with designers and fashion houses across continents strengthened Ruby Vesture’s global footprint — carrying forward India’s legacy of creativity and craftsmanship.
2024
2025
The Continuing Journey
Today, Ruby Vesture Exports stands as a symbol of resilience, reinvention, and responsibility — crafting the future of women’s apparel with purpose and pride.
