• Zardozi Embroidery (Uttar Pradesh, Madhya Pradesh)

    • Rich metallic thread embroidery using gold & silver threads.
    • Often adorned with pearls, beads, and sequins.
    • Traditionally used for bridal wear, couture garments, and luxury accessories.

    • Chikankari (Lucknow, Uttar Pradesh)

    • Delicate white thread embroidery on muslin, chiffon, silk, or cotton.
    • Famous for floral motifs, shadow work, and intricate patterns.
    • Elegant, lightweight, and highly sought-after worldwide.

    • Kantha (West Bengal, Odisha, Bihar)

    • Running stitch embroidery, often done on old sarees and dhotis.
    • Creates motifs of flowers, animals, and geometric patterns.
    • Known for its sustainability and upcycling heritage.

    • Phulkari (Punjab, Haryana)

    • “Flower work” embroidery in bright, vibrant colors.
    • Uses darn stitch on the wrong side of coarse cotton.
    • Traditional use in shawls, dupattas, and wedding trousseau.

    • Kashmiri Embroidery (Kashida) (Kashmir)

    • Intricate needlework inspired by the natural beauty of Kashmir.
    • Motifs include chinar leaves, flowers, and paisleys.
    • Often used on wool, silk, and Pashmina fabrics.

    • Kutch & Sindhi Embroidery (Gujarat, Rajasthan)

    • Running stitch embroidery, often done on old sarees and dhotis.
    • Creates motifs of flowers, animals, and geometric patterns.
    • Known for its sustainability and upcycling heritage.

    • Aari Embroidery (Kashmir, Rajasthan)

    • Hooked needle (similar to crochet) used for fine chain stitch.
    • Allows fast and detailed floral and paisley designs.
    • Popular in high-fashion garments and bridal couture.

    • Kasuti Embroidery (Karnataka)

    • Geometric patterns created with four main stitches (gavanti, murgi, neygi, menthi).
    • Traditionally used on Ilkal sarees and blouses.
    • Requires extreme precision — no knots are visible.

    • Toda Embroidery (Tamil Nadu)

    • Tribal embroidery done by the Toda community of the Nilgiris.
    • Uses black and red woolen thread on white cotton cloth.
    • Produces bold geometric patterns.

    • Lambani (Banjara) Embroidery (Karnataka, Andhra Pradesh)

    • Mirror work, cross stitch, and beadwork combined.
    • Bright, colorful, and gypsy-inspired embroidery style.

    • Sujani Embroidery (Bihar)

    • A form of quilting + embroidery.
    • Motifs depict village life, animals, and cultural stories.
    • Traditionally done by women as a storytelling craft.

    • Banjara Embroidery (Madhya Pradesh, Maharashtra, AP)

    • Embellished with mirrors, coins, shells, and colorful threads.
    • Strong tribal influence, very vibrant.

    • Rabari Embroidery (Gujarat, Rajasthan)

    • Tribal embroidery featuring mirrors, beads, and bold stitches.
    • Closely linked with the pastoral Rabari community.

    • Appliqué & Patchwork (Pipli Work) (Odisha)

    • Colorful cloth patches stitched on a base fabric.
    • Traditionally used for canopies, umbrellas, and wall hangings.
    • Now adapted into garments and accessories.

    Modern Value-Added Embroidery in India

    Alongside heritage styles, India has also adapted to contemporary embroidery techniques for global fashion:

    • Sequin Work
    • Bead & Pearl Embroidery
    • Thread & Machine Embroidery
    • Cut Work & Lace Embroidery
    • Digital + Hand Embroidery Fusion

    At Ruby Vesture Exports, we bring together the timeless artistry of India’s traditional embroideries – from Lucknow’s delicate Chikankari to Gujarat’s vibrant Kutch work – and combine them with contemporary embellishment techniques to create apparel that blends heritage with modern global trends